The Green Bay Packers were a lacklustre team prior to the arrival of Vince Lombardi. The now legendary coach turned the Packers into the dominant NFL team of the 1960s. Why such a turnaround? Frank Gifford says it wasn’t Lombardi’s knowledge that made the difference, it was his ability to motivate the players. “He could get that extra ten percent out of an individual,” Gifford says. “Multiply ten percent times forty men on the team times fourteen games a season—and you’re going to win.”

We have all known those people who bring out the best in others—coaches, teachers, parents, bosses. They seem to possess a knack for inspiring people. How do they do it? How do they inspire and motivate people?

Here are four actions that will help motivate and inspire others:
  1. Identify with people. Don’t say, “Look at the challenge you face,” but rather, “look at the challenge we face.” If you want people to look at a problem from your point of view, don’t stand across from them and yell. Go to their side and identify with them and guide them to your side.
  2. Acknowledge the seriousness of the situation. Don’t hide things from those you’re working with or try to sugarcoat the problem. Face the facts.
  3. Have a call to action. Challenge others to specific action. You can think, discuss, investigate and plan all you want. Until you get people to take action things are not going to move forward.
  4. Assign tasks. Once you have a response to action, lay out the plan. An effective leader can cut the problem down to size. Assign each person a task that they can manage.

The people who make an impact on the world don’t have to be geniuses or the best looking or the most talented. They are those who can inspire others to action.