Creating a PowerPoint presentation requires skill, knowledge and creativity. Here are five tips to help you create an engaging and fun PowerPoint presentation.

Share a story.

All PowerPoint presentations should tell a narrative which includes a beginning, middle and end part. The initial part of the presentation should give a brief introduction of the problem. Try to ask yourself the question—“What are the things that you want to solve today?” Key findings should be presented in the middle portion of the presentation, but these facts should tie back to the main issue that you want to solve. By the end of the presentation, the audience should feel they have learned something and have a good understanding of the solution.

Always remember, less is more.

More often than not, people have this tendency to over-complicate a simple presentation with quirky transitions, too much text or flashy images. Some of these features are unnecessary. Try to make each slide free of clutter, using only a single image to sell an idea.

Branding is the ultimate key.

Create a PowerPoint presentation that will reinforce your brand image. Use the same fonts, logos, and color schemes that you use for the business. Treat a presentation like a marketing or advertising campaign. Don’t skimp.

Take a break.

Based on a research conducted by the University of Tennessee, the average adult’s attention span lasts for 20 minutes. It is best to keep your presentation brief and straight to the point. If you think you’ll use more than 20 minutes, give the audience a minute or two to relax. Steve Jobs often allotted a blank slide as a way for the audience to maintain their focus.

Practice and practice some more.

A wonderful presentation comes down to its speaker’s ability to capture the audience’s attention and keep them focussed on the topic. The best speakers are the one who don’t stare at their notes and don’t read scripts. Try to focus on the main points and let handouts outline the rest. Brilliant speakers don’t convey information; they sell ideas.