I don't often quote blog posts verbatim, but
this pithy item from
Seth Godin grabbed my brain this morning (and hasn’t let go).
Done.
What happens when your inbox is empty?
What happens when all the agenda items and all the incoming emails are cleared?
Time to go home.
A job well done. Congratulations, you earned your paycheck.
This is the factory mindset that has been drilled into us since kindergarten. You get assignments, you do your best, and you finish them.
It is at this point that we draw the line between workers and entrepreneurs, between people who work in marketing and marketers.
The challenge is NOT to empty your inbox. The challenge is not to get your boss to tell you what to do.
The challenge is to ask a two part question:
What next? What now?
Asking is the hard part.
Seth's Blog: Done.
I have just finished reading
The Big Moo
. It has a sub-title that sounds like it comes straight from pop-psychology, “Stop Trying to Be Perfect and Start Being Remarkable,” but the short pieces are anything but fluff. Some of the material falls squarely into the category of the “bleedin’ obvious”, but most of the stories have given me something to think about and work towards.