Outline template for writing a speech

Communication Tuesdays

In comparison with giving a speech, writing a speech is a fairly simple process. I try and stick with a basic outline when preparing a speech. That way, I don’t have to worry about the structure, but can focus on content.

A couple of months ago I posted a . This outline below is a generic structure that can be used for many types of presentations: persuading the audience, teaching, communicating information, etc. All will fit within this outline. It works for everything from five-minute pitch to a 90–minute keynote, and beyond.

The outline is based on three simple steps:

  1. Tell them what you’re going to tell them
  2. Tell them
  3. Tell them what you told them

Speech Outline

  1. Introduction (tell them what you’re going to tell them)
    1. Open with a quote or anecdote
    2. State the main reason for your speech
    3. Summarize your three principle points
      1. First point
      2. Second point
      3. Third point
  2. Body (tell them)
    1. First point – start with your strongest point. Give your listeners something to grab on to.
    2. Second point – this is the weaker or weakest point. Sandwich it between the stronger points.
    3. Third point – come back with another strong point.
  3. Conclusion (tell them what you told them)
    1. Re-state your three main points
      1. First point
      2. Second point
      3. Third point
    2. Summarize the idea you’ve presented
    3. Conclude with a compelling remark or a call to action

There’s nothing new in this outline. Aristotle talked about this more than 2,000 years ago. Why are we using such an old template? Because it works! Give it a try.

Related Posts:
How to Improve Your Public Speaking
Top 10 Posts for 2007
How to Give a Speech

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Comments

Ian

Great timing! Just the inspiration I needed to fashion my opening pitch when I hold an one day off-siter for my directs next week. I have the bulk of the day worked out - an Appreciative Inquiry mini-summit around effective and appropriate communication - but was looking for a scene-setter. This format will help!

Buzz

I used to do a lot of public speaking. Now, it’s confined to the odd presentation for work. Still, when the need arises, I stick with the tried-and-true.

Hi
I want to ask you about your reference to Aristotle.
With regard to your generic outline for writing a speech, do you happen to know exactly what Aristotle actually said about the ‘Tell, tell, tell’ structure - and where I might be able to find the quote?
I’m trying to trace the origins of this structure - and the quote - and you are one of the very few people who actually mention Aristotle.
Thank you
Zosia

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