How to write an effective review
Darren has posted an assignment as part of his Rediscover Your Blogging Groove project; to write a review of some kind. I’m not going to write a review. Instead, I’m going to give you some tips, or a template, if you will, for writing an effective review.
I have written a few reviews in my day —you can find my name listed as a previous contributor to GadgetMe! Magazine. I prefer looking at three questions when writing a review:
- What is the product/service supposed to do?
- How well does the item do what it is supposed to do?
- Is it good value?
After you’ve evaluated the product and come up with answers to those three questions, you can write the review.
- Start with an introductory paragraph: I like to identify a problem and how the product is supposed to solve the problem.
- Outline the product features: bullet points work well here. Only include key features, not the entire list.
- Address the pros and cons: the standard approach is to list the positive factors first and the negatives second.
- Finish by summarizing your opinion: make your opinion clear. This is not a place to hesitate or waffle. Readers want to know what you think.
Readers are looking for opinions. Reviews are an effective way to attract readers.
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